Hi, thanks for stopping by :-)

I’m Ashley Hoyland.

And I really, really like ice cream.

By day I'm a digital marketer over at tea + toast studio, and by night I write on my Substack - ‘I have no idea what I’m doing…’ a newsletter about how I thought I’d have all the answers ‘when I'm older’ but at 35 I’m still trying to figure it out (whatever the hell ‘it’ is). Why don’t you join me for stories, life advice from whoever agrees to talk to me and the odd book recommendation?

Go on subscribe, it’ll be fun…

If you want to keep up with what I’m doing you’ll also find me on Instagram, Twitter, and LinkedIn.

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Subscribe to I have no idea what I'm doing...

I thought I'd have all the answers ‘when I'm older’ but I’m 38 with two kids and I still have no idea what I’m doing. Join me as I try and make sense of what adulting means and if I’m ever really doing it right…

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My goal for 2025 is to start writing on Substack so here goes. I’d love it if you’d join me 🥳